Privacy Policy

Last updated: 18 October 2026

1. Who We Are

Magic Swim provides private swimming lessons for children and adults, including 1-to-1 and 2-to-1 swimming lessons in Belfast and Newtownabbey, Northern Ireland.

Magic Swim is operated by a self-employed swimming coach.

For the purposes of applicable data protection legislation, the person operating Magic Swim is responsible for the processing of personal information described in this Privacy Policy.

Contact details:

This Privacy Policy explains how personal information is collected, used, stored and protected when you visit our website or contact us about swimming lessons.

2. Information We Collect

Depending on how you interact with Magic Swim, we may collect the following information:

Contact information

  • Parent or guardian names.
  • Email addresses.
  • Telephone numbers.

Swimming lesson information

  • Swimmer’s name and age.
  • Previous swimming experience and current ability.
  • Information about swimming goals, support requirements or safety considerations that a parent or guardian chooses to share with us.

Website and technical information

  • IP address and general device or browser information, where collected by website services.
  • Pages visited, approximate location, referral sources and website usage statistics.
  • Cookie preferences and consent records.

Please only provide information that is relevant to your enquiry or the safe delivery of swimming lessons.

3. How We Collect Information

We may collect personal information when you:

  • Contact us by email or telephone.
  • Submit an enquiry through our website.
  • Provide information when discussing swimming lessons.
  • Browse our website, where technical information or cookies are collected.

We may also receive technical information through services used to operate, protect and analyse our website.

4. How We Use Your Information

We may use your information to:

  • Respond to enquiries.
  • Discuss lesson availability and arrange swimming lessons.
  • Understand a swimmer’s experience, abilities and support requirements.
  • Communicate with parents, guardians or adult swimmers.
  • Maintain appropriate lesson-related records.
  • Operate, maintain and secure our website.
  • Understand how visitors use our website and improve its content.
  • Meet legal or regulatory obligations.

We will only use personal information where we have an appropriate legal basis to do so.

5. Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract: Where processing is necessary to arrange or provide swimming lessons or take steps requested before entering into an arrangement.

Legitimate interests: Where processing is necessary for legitimate business purposes, such as responding to enquiries, managing lesson arrangements, maintaining website security and improving our services, provided these interests do not override your rights.

Consent: Where you have given consent for a specific purpose, such as certain non-essential cookies or marketing communications where consent is required.

Legal obligation: Where we must process or retain information to comply with applicable laws.

Where we rely on consent, you may withdraw it at any time. This does not affect processing carried out before consent was withdrawn.

6. Children’s Information

Magic Swim provides swimming lessons for children, so we may process information about child swimmers.

We ask parents or legal guardians to provide information about their children where appropriate. This may include age, swimming experience, abilities and relevant support or safety requirements.

We use this information only where necessary for enquiries, lesson arrangements, communication and the safe provision of swimming lessons.

We take particular care with children’s information and do not knowingly collect unnecessary personal information about children through our website.

If you believe that a child has provided personal information unnecessarily, please contact us so that we can review the situation.

7. Marketing Communications

We may occasionally provide information about Magic Swim services, lesson availability or relevant updates.

We will only send direct marketing communications where permitted by applicable law.

You can ask us to stop sending marketing communications at any time by contacting magicswim@magicswim.co.uk.

We will not sell your personal information to third parties for their marketing purposes.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support its operation, remember consent preferences and, where enabled, understand website usage.

Cookies may be used for purposes such as:

  • Necessary: Supporting essential website functions and remembering privacy preferences.
  • Analytics: Helping us understand how visitors use the website.
  • Functional: Supporting additional website features where enabled.
  • Performance and other purposes: Where relevant technologies are present on the website.

Non-essential cookies and similar technologies will be used in accordance with applicable consent requirements.

You can manage your preferences through the cookie consent banner on our website. You may also manage cookies through your browser settings, although blocking certain cookies may affect website functionality.

The cookies and services used on our website may change as the website is updated. The cookie consent tool provides further information about the categories and cookies it detects.

9. Website Analytics

We use Jetpack Stats to understand how visitors use our website.

Depending on the features and configuration in use, Jetpack Stats may collect information such as:

  • Pages viewed.
  • Visitor numbers.
  • Referring websites.
  • Approximate visitor location.
  • Technical information about devices or browsers.

This information helps us understand website traffic and improve the website.

Where analytics technologies require consent, they should only operate in accordance with the applicable consent requirements and our cookie settings.

For more information about Jetpack’s data practices, please refer to the Automattic Privacy Policy.

10. Sharing Information with Third Parties

We do not sell personal information.

We may share information with service providers where necessary to operate our business or website. These may include:

  • Website hosting and technical service providers.
  • WordPress-related services and website security providers.
  • Cookie consent management services, including CookieYes.
  • Website analytics services, including Jetpack.
  • Contact form or email delivery services, where used.
  • Email marketing services, including MailPoet, where used.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.

Where appropriate, we take reasonable steps to ensure that service providers handle personal information securely and in accordance with applicable data protection requirements.

11. International Data Transfers

Some of the service providers used by our website may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection legislation.

Further information about the processing carried out by individual service providers can be found in their respective privacy policies.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing swimming lessons, responding to enquiries, maintaining appropriate records and meeting legal obligations.

Retention periods depend on the type of information and the reason it is held.

When personal information is no longer required, we will take reasonable steps to delete it securely or anonymise it where appropriate, unless we are legally required to retain it.

13. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include website security tools, access controls, software updates and appropriate handling of communications and records.

No method of transmitting or storing information online is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.

14. Your Data Protection Rights

Under applicable data protection law, you may have the right to:

  • Request access to the personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request the deletion of personal information in certain circumstances.
  • Ask us to restrict processing in certain circumstances.
  • Object to certain types of processing.
  • Request the transfer of information you have provided to us, where the right applies.
  • Withdraw consent where processing is based on consent.
  • Complain to the Information Commissioner’s Office (ICO).

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact us at:

Email: magicswim@magicswim.co.uk

We may need to verify your identity before responding to a request.

15. Complaints

If you have concerns about how Magic Swim handles your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK’s Information Commissioner’s Office (ICO).

Website: https://ico.org.uk/
Telephone: 0303 123 1113

16. External Website Links

Our website may contain links to external websites.

We are not responsible for the privacy practices, security or content of external websites. If you visit another website, we recommend reviewing its privacy policy.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.

The latest version will be published on this page, with the date of the latest update shown at the top.

18. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact Magic Swim.

Magic Swim
Email: magicswim@magicswim.co.uk
Phone: 07783538894
Website: https://magicswim.co.uk